Coastal Culture

Nordic Surfers are working on behalf of the Alexanderson Institute within the network CRED – Creative Destination Halland (www.cred.nu) with Coastal Culture (www.coastalculture.se). The purpose of the Alexanderson Institute is to stimulate and create conditions for growth and development through collaboration, networking and knowledge exchange. Nordic Surfers has developed the concept of Coastal Culture together with the Alexanderson Institute and CRED and the objectives of the task are to:

Make Varberg the ideal venue for surf sports
Increase turnover for surf sport businesses
Stimulate new innovations in surf sports

The assignment includes that Coastal Culture becomes a recurring event and the best Scandinavian summer kick-off. By arranging a fair focusing on water sports, participants from all over Scandinavia where offered an opportunity to be present during Coastal Culture 2011. Activities related to coastal culture and water sports where organized in synergy with the fair. Through cooperation with the County Museum the Varberg Fortress became a cultural arena with focus on wind culture. Lectures on entrepreneurship, innovation, the use of coastal areas and beaches, environmental issues and other topics related to coastal culture where held at Campus Varberg. Coastal Culture is therefore an event that combines sports, business, culture and academia.

Idea and concept
Project management
Graphics and web
PR-activities
Event production

More pictures from Coastal Culture 2011