We belive
OUR PHILOSOPHY
That people want to participate
We believe that companies and organizations that wish to nurture and build relationships should have a genuine interest in the needs of a target group and a humble desire to understand that group’s behaviour. We believe that physical as virtual activities that engage people and invite them to participate, create memorable experiences with a high associational value.
That new generations require new forms of communication
We believe that new generations growing up in the digital society do not want to receive one-way information in the same way as previous generations. If communication is to be interesting it is necessary to provide the new generation with possibilities to contribute and participate. We believe that the development of social media has had a major impact on people’s changing needs for interaction.
That there is a need for change in forms of interaction
We believe that the digititalization and globalization have changed people’s view of how to interact with others. On the anarchistic Internet, people meet in various forums as discussion groups and non-traditional coalitions. Globalization has allowed people to travel to different parts of the world to meet new cultures and experience new ways of loose unstructured social coalitions. We believe that in this context events, fulfill the need for new forms of venues where men and women can identify with and meet other people with similar cultural, social and sporting preferences.
That many like water sports, winter sports, action- and spontaneous sports
We believe there is a great need amongst the public for identification through various forms of physical activities. We simply believe that, having fun, trying new activities, socializing with others, meeting new friends and to be able to develop as an individual is a measure of quality of life.
We believe that there is a greater reluctance to organize in traditional clubs and associations[K2] than before. The last thirty years development of new sporting forms often named action-, alternative-, extreme- or lifestyle sports stand out compared to the more traditional practice of sport. We believe that, what attracts people in these contexts is that the sports by the practitioners are mainly perceived as bodily sensations associated with a sense of freedom and spontaneity.
That viral spread creates associational value
We believe that a combination of physical and digital activation creates viral spread. Many people use mobile phones to a greater extent than before, for example, taking pictures and sharing through social media. We believe that association through action sports creates “stickiness” to a target group.